While you may be killing it in terms of search engine results, there is always going to be room for improvement. And this could be in the form of Local SEO. If you’re serious about moving your company’s marketing campaign into the future, Google My Business is the single most important listing you will ever have, either online or offline.
Google my Business or GMB for short, is the best local listing tool out there. And anyone who is invested in growing their online presence should be utilizing this tool to make sure they are catching the local SEO market. Put it this way, if you don’t utilize Google My Business, your competition certainly will.
Local SEO Ads, Maps and more
GMB becomes especially necessary should you have a physical shop and not just an online presence. This is because Google My Business is linked to Google Maps. Therefore, if optimized correctly, you will appear on the Google map as well as your listing. What is more, should you also be running Google AdWords, it can be synced with your ad campaigns.
Connecting the two gives an upgrade to your paid search ads giving them even more power in your target area. When synced with Google My Business, your search ads provide a link to your address so customers can easily find you. Also, your ads show on Google Maps searches when synced with Google My Business. If they’re not synced, your ads won’t show up on Google Maps.
Google’s Knowledge Graph also utilizes verified Google My Business information to help generate details for its database about businesses and related entities that are relevant to specific searches.
So how does it all work?
Once a new listing is created, a Google Maps location is then generated that synchronizes with traditional Google Search for easy access and searchability. It certainly helps that the clear majority of organic searches come from Google (around 90 percent for worldwide search engine market share), further illustrating the value of a GMB listing.
If you’ve previously used certain Google tools to complement your business, or your business has been operating for a while, chances are your business is already listed on Google My Business. Google Places for Business and the Google+ Pages Dashboard were the best ways to manage your business information previously, but both have automatically upgraded to Google’s universal platform, Google My Business.
However, many local businesses just claim their GMB listing and forget about it. GMB, just like any other marketing tool needs to be optimized regularly. And there are a variety of features you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing in order to keep it’s information intact and accurate.
Complete Your GMB Listing
Firstly you must fill out all the information and answer all the questions to complete your GMB listing. This is important because your listing will contain valuable data that will make it easier for potential customers to find your company. Not filling that information, could mean someone else might. That’s right, what many don’t realize is that anybody can make suggestions to your listing, even your competitors. Keeping on top of this on a regular basis is an important factor in keeping your GMB optimized.
Another feature for GMB is Google asking its users questions about your business via your GMB listing. If you look at your listing you will see a box marked “Know This Place?” This is where your customers or even your competitors can answer questions regarding your business such as “do they serve food?” or “do they have disabled facilities?” Google finds these answer extremely important as it allows Google to experiment with how they perform searches.
GMB has some great little features that you can use to enhance your listing, Google Posts and The Booking Button are just two.
Google Posts work as mini-ads that you can show at the bottom of your listing. You can advertise and upcoming event or price offer. You can add a picture to the post and update as regular or as often as you like.
The Booking Button is just that, a button for your customers to use to book your services or make an appointment with you. You will need to use an intergraded software for this or it can be run off your Gmail Calendar. However, it will allow your customers to book you directly through your Google listing. It could even help with getting you new business. The easiest way to use this feature is to set up an account with one of Google’s supported scheduling providers, such as Full Slate or Genbook.
Media 99 and Local SEO
Of course, there is also the Q&A section, online messaging, and the online reviews your clients and customers can use too. 97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day, according to recent surveys. So don’t neglect your Local SEO
Getting Google My Business and keeping it up to date and optimized is an important part of a marketing strategy for getting local traffic. You can learn more about GMB and Digital Media 99 by contacting us at our Thailand or Australia offices.