Blog SEO

The Importance Of Local SEO

While you may be killing it in terms of search engine results, there is always going to be room for improvement. And this could be in the form of Local SEO. If you’re serious about moving your company’s marketing campaign into the future, Google My Business is the single most important listing you will ever have, either online or offline.

Google my Business or GMB for short, is the best local listing tool out there. And anyone who is invested in growing their online presence should be utilizing this tool to make sure they are catching the local SEO market. Put it this way, if you don’t utilize Google My Business, your competition certainly will.

Local SEO Ads, Maps and more

GMB becomes especially necessary should you have a physical shop and not just an online presence. This is because Google My Business is linked to Google Maps. Therefore, if optimized correctly, you will appear on the Google map as well as your listing. What is more, should you also be running Google AdWords, it can be synced with your ad campaigns.

Connecting the two gives an upgrade to your paid search ads giving them even more power in your target area. When synced with Google My Business, your search ads provide a link to your address so customers can easily find you. Also, your ads show on Google Maps searches when synced with Google My Business. If they’re not synced, your ads won’t show up on Google Maps.

Google’s Knowledge Graph also utilizes verified Google My Business information to help generate details for its database about businesses and related entities that are relevant to specific searches.

So how does it all work?

Once a new listing is created, a Google Maps location is then generated that synchronizes with traditional Google Search for easy access and searchability. It certainly helps that the clear majority of organic searches come from Google (around 90 percent for worldwide search engine market share), further illustrating the value of a GMB listing.

If you’ve previously used certain Google tools to complement your business, or your business has been operating for a while, chances are your business is already listed on Google My Business. Google Places for Business and the Google+ Pages Dashboard were the best ways to manage your business information previously, but both have automatically upgraded to Google’s universal platform, Google My Business.

However, many local businesses just claim their GMB listing and forget about it. GMB, just like any other marketing tool needs to be optimized regularly. And there are a variety of features you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing in order to keep it’s information intact and accurate.

Complete Your GMB Listing

Firstly you must fill out all the information and answer all the questions to complete your GMB listing. This is important because your listing will contain valuable data that will make it easier for potential customers to find your company. Not filling that information, could mean someone else might. That’s right, what many don’t realize is that anybody can make suggestions to your listing, even your competitors. Keeping on top of this on a regular basis is an important factor in keeping your GMB optimized.

Another feature for GMB is Google asking its users questions about your business via your GMB listing. If you look at your listing you will see a box marked “Know This Place?” This is where your customers or even your competitors can answer questions regarding your business such as “do they serve food?” or “do they have disabled facilities?” Google finds these answer extremely important as it allows Google to experiment with how they perform searches.

Google Posts and The Booking Button and more

GMB has some great little features that you can use to enhance your listing, Google Posts and The Booking Button are just two.

Google Posts work as mini-ads that you can show at the bottom of your listing. You can advertise and upcoming event or price offer. You can add a picture to the post and update as regular or as often as you like.

The Booking Button is just that, a button for your customers to use to book your services or make an appointment with you. You will need to use an intergraded software for this or it can be run off your Gmail Calendar. However, it will allow your customers to book you directly through your Google listing. It could even help with getting you new business. The easiest way to use this feature is to set up an account with one of Google’s supported scheduling providers, such as Full Slate or Genbook.

Media 99 and Local SEO

Of course, there is also the Q&A section, online messaging, and the online reviews your clients and customers can use too. 97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day, according to recent surveys. So don’t neglect your Local SEO

This is Media 99

Getting Google My Business and keeping it up to date and optimized is an important part of a marketing strategy for getting local traffic. You can learn more about GMB and Digital Media 99 by contacting us at our Thailand or Australia offices.

SEO Blog

Content Is Dead, Long Live Content Marketing!

Content is King

What is the best form for your online content

It was Bill Gates who wrote an essay in the early ’90s entitled ‘content is king’ whilst CEO of Microsoft, a phrase that has been used time and again. In the Essay, he was stating that Content Marketing would become one of the biggest factors out there in this new thing called “the Internet”. He said that people would be wanting fresh content of News and Information daily.

Bill, was wrong… People actually want fresh information and content instantly, daily just would not cut it in today’s fast-paced world. Good content is making people thought leaders in their chosen fields. But it’s even more than that, its keeping brands relevant. If you are not producing content regularly, to keep people informed or engaged, then you are already falling behind.

So here are some tips on how you can create compelling content for your customers and potential clients.

The Content Marketing headline.

It starts with getting that headline right. Attention-grabbing headlines that are relevant to your post and make people sit up, is where it all starts. Why do you think authors take so long in deciding the title of a book? It needs to portray the whole article within a few short words. Those words need to spring out of the phone as the person scrolls with their thumb, whilst sat on the early morning commute to work.

Content to distract

A great headline can get anyone stopped and engaged.

The Visuals

Then there is the graphic, picture, or multi-media artwork. Along with a great headline you need to have a visual to go along with it. This is especially relevant to social media content marketing. If you see a post with a good piece of graphic design work attached to it, you are 10 times more likely to stop scrolling and look. Good pictures and graphic designers are worth the money you should be paying for them. Of course, if you are able to add a video to your content, even better. Globally, it’s a mighty 91% of internet users who are watching online videos each month, while 44% are watching vloggers and a further 39% are listening in to podcasts.

The Storytelling

Everyone loves a good story, and everyone loves a good storyteller. When you start out writing your content make sure that you have a compelling story to tell. Have an important and promising introduction. Any advice/educating middle and an end that leaves a little question. Ever wondered how quickly you can make a judgment about an article or post? Like you maybe did with this one. Most people probably decide within the first few sentences if the post is worth reading or not. Tell users why they should care and what you’ll be discussing. Make them want to read it.

Make Your Content Answer Questions

Ask Questions, always

Your customers are searching for answers. They are looking for answers on questions about your industry, product, or service. You need to fill that gap, its how they found you in the first place. If your content answers the questions posed, you’ll likely find your site at the top of search results for the very customers you’re trying to reach. Basic information about your business just won’t do. Don’t get me wrong here, don’t tell them everything, but give them enough information so they know you are the expert in your field.

Thought Leadership

Content marketing establishes thought leadership, and it’s those that are seen as leaders in their chosen field who are able to push their brand to the top. Educating people with good quality Content is essential to establishing thought leadership. Blog posts, videos, or other content will help you dominate in search results.

People want to hear from experts in the areas they have questions about. They want to be educated. Not so they can do it themselves, but so they can be confident and trust the person with whom they are dealing with, knows what they are doing. Good quality, well-constructed content marketing can deliver that trust. But do leave readers with questions. This doesn’t mean you have to have an incomplete post, but rather to include questions that make readers reflect on how they can implement the knowledge you provided.

Communication is the key to great content marketing

Communication is key

Good content speaks to people. It doesn’t preach or sell. It communicates with its audience on the same level. And good communication between two people is all about listening and responding to what that person is telling you. And that’s what great content marketing really is.

There is no point in throwing out content on a daily basis if nobody is interested in what you are saying. You need to listen to your targeted audience first and then respond to them with content marketing that will reach them and garner a response back. Ask the questions, read the data, find out what they actually want to hear about, and then discuss.

Content marketing has the power to engage customers, instilling trust as they consider whether to buy from you. The customers who regularly read the content you create are more likely to feel a personal connection to your brand than those who merely see you as a business logo and website. No matter if it’s a blog, website content, vlog, podcast, SlideShare, or Facebook post, it gives you an opportunity to connect with your customers. Use it!

Digital Media 99 logo

Content will always be king, but it’s how we deliver that content and the methods in which we deliver it that is changing. So the headline should really read, ‘Old Content is dead, Long Live New Relevant and Well-Constructed Content marketing’!

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