PAY per click advertising
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Pay Per Click Search Text Ads
DigitalMedia 99 use Pay Per Click Advertising by Google AdWords and Bing AdWords to great effect, in order to enhance your marketing reach. Google AdWords or Bing AdWords search text ads are a great and fast way to get your company in from of new customers. Even though search ads do appear on the same search pages as SEO results, they work in a different way. These ads are paid for when someone clicks on them, and only when they have been clicked on. When clicked the user goes directly to your web landing page.
Pay Per Click Display Network Banner Ads
DigitalMedia 99 knows how to utilise the power of the Display Network to expand and grow your business. Display advertising accounts for 20% of all Ad traffic, and is said to reach 92% of all Internet users. Nothing competes with the visual power of a stunning ad with perfectly formed text and a call to action button. However, the Display Network can offer you much more than graphic designed banners. Text ads, rich media and HTML5 ads are all now part of the Google display network.
The targeting of a specific audience on the display network is important to narrow down the reach. The idea is to place the banners in areas where people who are more likely to be interested in your products or services will be. As With Search Text Ads, you can also target geographically. As with all aspects of Pay Per Click Advertising, targeting to the correct audience is key.
Pay Per Click Re-marketing
Out of all of the Pay Per Click advertising methods, remarketing is the most important and should be included for any digital marketing activities. Even for SEO, where you have taken a lot of time and put in a lot of hard work to reach your audience and get them to your site. To then have them bounce out and not get reminded about your product or service, is criminal.
93% of First Time Visitors, that come on to your site, bounce out without doing anything. Using re-marketing we can place a ‘cookie’ on their system, which will allow google to show our banner ads to them for 30/60/90 days. Across the Display Network. Further reminding them about your product or service. This can work as a stand-alone, but is better in conjunction with the other two elements of AdWords.